Category
Copywriting, Design, Hispanic, Package Design, Typography

Vivente Tasty Foods isĀ an established brand in Mexico with distribution points that included Wal-Mart in Mexico City. The group was determined to make their mark in the United States and needed help getting the word out. We initially redesigned their packaging to accommodate U.S. standards. Then we worked with their marketing team to develop a comprehensive communications plan that included tradeshows, events, samplings, TV appearances, direct mail campaigns, and sales decks.