Category
Design, Typography
Tags
Creative Direction, Creativity, Design

Ballet San Antonio

Ballet San Antonio strives to promote and enrich the cultural heritage of South Texas through diverse artistic performances and outreach programs. This visual exploration combined the beauty of minimalism with the elegance of movement. A single diagonal line represents dance while connecting the information contained within the rectangle. To provide dancers with an opportunity to strengthen their role as brand ambassadors, custom logos were created for each of them. The versatility of the mark can be seen even when the main signature is customized for each dancer.