Activate® was created by a group of Latinas who believed there was a need in the marketplace for a line of products designed specifically for their type of hair. The company is committed to creating specially formulated products the help Latinas achieve gorgeous results. We developed a branding campaign that included print and online components to launch their products and gain some traction in the beauty products marketplace. With Puerto Rican singer, film and TV star, and Activate Beauty spokesmodel Roselyn Sanchez, the company had the clout it needed to get people to listen. Soon Activate Beauty products were available in Rite-Aid stores in Alabama, Arizona, California, Colorado, Connecticut, Washington D.C., Delaware, Georgia, Idaho, Kentucky, Louisiana, Maryland, Michigan, Mississippi, New Jersey, Nevada, New York, Ohio, Oregon, Pennsylvania, Tennessee, Utah, Virginia, Washington and West Virginia and online.